Lookbook SS21: Growth Strategy

Lookbook SS21: Growth Strategy

This is a year of incredible potential. A year for growth, expansion, opening up in profound new ways and sharing our best with the world. These are things that plants are naturally good at, that seeds are good at.

We've spent too much time on the road, too much time moving. We're putting down roots this year. Without that there is no growth strategy, only wild speculation – projections given without any thought for fundamentals.

There's a lot of planting to do this season, so we tried to make the clothing as easy as possible. Three very chill brands we really love, over a dozen easy-wearing styles, pretty much everything goes with everything else. Grab a top, throw on your deck shorts, and hit the dirt.

Shop the full Housework SS21 collection here.

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Growth Strategy features INDI + ASH (formerly known as INDI), Wol Hide, and Harvest & Mill. Also starring new-to-the-shop naturally dyed upcycled silk hair ties by Sustain, with a cameo by DEN Soils.

Shop the full Housework SS21 collection here.

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Thank you to SweetRoot Farm for welcoming us and our photo equipment onto your working farm and for nourishing us through this season of our life in the beautiful Bitterroot Valley. Your spinach and spicy greens are off the charts.

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